Extant online marketing literature generally examines success that is e-store firm-focused antecedents or manipulations on consumer patronage motives.

Extant online marketing literature generally examines success that is e-store firm-focused antecedents or manipulations on consumer patronage motives. The problem that is potential for the reason that, while both are noticed as important, the magnitudes of this effects regarding the two site opportunities on functionalities (this is certainly, self-presentation and peer-interactivity) are uncertain to marketers, […]